Celebrations as a Business Strategy
Recently, Chelsea player Cole Palmer took steps to trademark the term “Cold Palmer” in relation to his iconic personal celebration.
The 22-year-old isn’t the first to do so. Several well-known footballers, such as Kylian Mbappé, Jude Bellingham, Dani Olmo, Marcus Rashford, and others, have registered their celebrations, securing global rights to their images.
By doing this, Cole Palmer exclusively reserves the rights to use these celebrations and trademarks across the European Union.
