Adidas will continue with Real Madrid until 2028

Adidas will continue with Real Madrid until 2028

Marketing   May 9, 2019   2244

Finally, what was an open secret was confirmed. Adidas and Real Madrid extended their bond and the German brand will continue to wear the Spanish team until 2028. Having reached three decades of commercial relationship, the bond between them has achieved such loyalty that thinking another company in the white shirt seems more utopian that a reality.

 


To extend this agreement, Adidas must pay, initially, 120 million euros per season. Being the most important agreement in the history of Sports Marketing, the German brand and the Spanish team will have a link where there will be items for sporting achievements, for which what the Teutonic company must pay may be higher.

 


"Real Madrid is one of the best sports franchises in the world. We are delighted to continue our collaboration in the coming years. This agreement will help us fulfill our mission of being one of the best sports company and leading brand in football "mentioned Kasper Rorsted, CEO of Adidas, in the press release.

 


The other important items in the agreement that was presented is the creation of an official Adidas store in the new Santiago Bernabéu. The brand will create a place where not only will sell the Real Madrid clothing, but part of their lines. Being one of the tourist spots of Madrid, the Teutonic company bets on the millions of visitors that go through the Merengue tour.

 

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