The World Cup achieves record numbers of television audience
The highest tournament at the national team level continues to attract television viewers from all over the world with record numbers in multiple markets in countries such as Japan, Argentina, the United States, among others.
Pepsi announces Vinicius Jr. as a new ambassador with a new fashion collection
The clothing line is a collaboration with Art Of Football and pays homage to the brand's 2002 football campaign and celebrates the “Thirst For More” mentality.
The Spanish Soccer Team becomes the first team to have hyper-realistic digital avatars
The fans of “La Roja” will be able to watch a game and feel the company of the team's players thanks to the augmented reality of BeFootball AR Labs. In addition, they will be able to take photos with some of their favorite footballers in their hyper-realistic virtual versions.
Kappa unveiled Fiorentina's new alternate jersey
The new jersey was designed by a fan who won the "Fanskit: design the fourth shirt" contest organized by the Italian club.
Pablo Sarabia will be part of the world's first soccer metaverse
The Paris Saint-Germain striker announces his entry into MetaSoccer, the first soccer manager with blockchain technology. The player joins Ronaldinho, Emiliano Martínez, Daniel Carvajal, among other athletes.
Ze Roberto brought the Copa Libertadores to the San Pablo Formula 1 Grand Prix
The Brazilian CONMEBOL Legend participated in an unparalleled activation of the official competition sponsor Crypto.com, during the development of the GP Interlagos
Mike Tyson and Evander Holyfield released “Holy Ears”
The teamed up to launch a line of cannabis-infused edibles. The collaboration comes 25 years after the infamous heavyweight championship showdown, where Tyson was disqualified for biting off a piece of Holyfield's ear.
Hard Rock Cafe and Lionel Messi team up to bring the Champion's Edition around the world
Fans will be able to purchase the new Argentine hamburger at any of the branches. In addition, the restaurant chain launched clothing with images of the player.
