Deportivo LSM, Uruguay's "third giant" on Instagram
Just 48 hours after it was announced that the club founded by Luis Suárez and Lionel Messi will compete in the fourth division, it gained nearly half a million followers on the social network.
PepsiCo has become the new global partner of Formula 1
The collaboration, which will run until 2030, involves three of its flagship brands: Doritos, Gatorade, and Sting Energy.
Adidas launched a contest to win exclusive Mohamed Salah boots
These are the F50 'Golden Boot' edition, of which only three pairs exist.
The Argentine Marketing Association presented its Sports Marketing Division
As part of the #MKTDay for its 60th anniversary, the AAM made a significant advance in the professionalization of sports-related marketing.
Luis Suárez announced the launch of his own football club together with Lionel Messi
The footballer officially introduced “Deportivo LSM,” which will play in Uruguay’s fourth division.
Adidas has re-released a special edition of the Predator Precision Elite in tribute to Zidane
The boots are inspired by the original pair gifted to “Zizou” after he received the highest individual honor by being named World Player of the Year in 2000.
The Santiago Bernabéu Stadium will host a basketball game for the first time
Real Madrid's venue will be the host of EuroBasket 2029 and could set a new attendance record.
El Papartido had a special edition of the UEFA Women's Champions League final with Adriana Monsalve
The Venezuelan journalist was the guest on the Lay's program hosted by Fernando Palomo and Andrés Agulla.
