The Mexican National Team unveils its own custom Alexa

Amazon has activated its partnership with "El Tri" through a one-of-a-kind tech launch.

The release features a special edition Echo Dot, fully customized with the Mexican Football Federation’s colors and official crest.

The device includes a free trial of Alexa+, Amazon’s most advanced AI assistant. It comes pre-loaded with exclusive content, including match schedules and real-time statistics for the national team.

The limited edition speaker is now available on Amazon Mexico, priced at 1,500 pesos (approximately $85 USD).

Amazon became an official sponsor of both the Mexican National Team and Liga MX in March 2025, and this Echo Dot marks its first major commercial activation. Other initiatives include the integration of the official "Tri" store into the Amazon platform and the broadcasting of select league matches via Prime Video.