Adidas celebrates the BOOST legacy

The German multinational prides itself on its most successful high-performance cushioning technology and creates BOOST HD - High Density

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McDonald's announces the return of the M5K

On October 19 there will be a new edition of the "Mujeres Cormos" race through the streets of Buenos Aires

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P&G contributes US $ 529 thousand to help close the salary gap in football

The official sponsor of the US women's soccer team donated that money to seek equality on the part of the federation and to assert its sporting achievements

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Esports Land, the new gamer attraction of the Parque de la Costa

With the presence of specialized journalists, influencers and video game developers, the largest Electronic Sports Arena in South America opened its doors

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El Parque de la Costa stomps on eSports

For the first time in the world, videogame competitions have their exclusive Arena within an amusement park

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Nike dominates the ideal team of the Copa América

Eight of the eleven players chosen by CONMEBOL are ambassadors of the North American multinational, while the rest are distributed by adidas and Umbro

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Brazil vs Argentina, historical record of collection

For the first time in the history of the neighboring country, one stadium raised 18,744,445 Reales (US$ 4,881,800) just by selling tickets

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HSBC will become title sponsor of the Argentine Polo Open

For the seventh consecutive year, the financial institution will name the most important tournament in the world

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