The NBA extends its agreement with the NBA saga 2K

NBA 2K became the video game chosen by basketball fans to become the owner, coach and player of their favorite franchise. For several years, the company Take-Two Interactive worked every year in every detail to make it the market leader. After launching the NBA 2K19, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) announced the multi-year extension of their global partnership with the company, just 20 years after the launch of the video game franchise.

Although the terms of the agreement have not been disclosed, the Wall Street Journal released a report that reflects that the company will pay the NBA and its players' union up to $ 1.1 billion in seven years. "A full generation of basketball fans gets involved and connects with NBA teams and players through NBA 2K ... We are grateful to expand our partnership with Take-Two and NBPA. Taking advantage of the enormous popularity of the NBA 2K franchise. And the continued global growth of basketball, "said Adam Silver, commissioner of the NBA.

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Source: Lajugadafinanciera.com