The automotive brand targeting global football

The automotive brand targeting global football

BYD, the Chinese electric vehicle manufacturer, signed alliances with Manchester City and Corinthians just days apart.

It will be the "Official Automotive Partner" of the English club, providing cars to every player in the men's and women's squads, in addition to installing charging stations at the training ground.

For its part, the "Timão" announced that BYD will feature its logo on the jersey sleeves until the end of the year, something that already occurred in two specific matches: the finals of the Copa do Brasil and the Supercopa Rei.

These are not BYD's first actions as a football sponsor, as in July 2025 it became an official partner of Inter Milan, and was also a sponsor of UEFA Euro 2024.