River Plate has added a jewelry brand as its new official sponsor

The deal is with El Tasador, which has launched an official line of gold bars and jewelry featuring the club’s identity.

The collection includes 24-karat gold bars, 18-karat fine jewelry such as enamel pendants with River’s crest, chains, bracelets, and earrings.

As part of this partnership, the jewelry house has also become a sponsor of River’s men’s handball and futsal first teams, with its logo appearing on the back of their jerseys.

The line is already available with nationwide shipping and special discounts for club members, both through Joyería El Tasador’s online store and Tienda River.

It’s worth noting that River is not the first Argentine club to enter this field. In 2024, Boca Juniors partnered with Leiva Joyas to launch an official collection of gold bars and jewelry, becoming a pioneer in this type of collaboration within Argentine football.