Reebok returns to professional football boots after 16 years

The historic American brand has made a full-scale return to the sport, signing Dušan Vlahović as its lead ambassador.

As part of the unveiling, the Juventus and Serbian striker debuted the new "Sidewinder" model during training sessions and an official photo shoot. The multi-year partnership will officially take effect at the start of the European summer.

Reebok’s last professional football boots were the "Instante II," released in 2010. During the early 2000s, the brand boasted an elite roster of ambassadors, including Thierry Henry, Ryan Giggs, Iker Casillas, and Andriy Shevchenko.

In recent years, Reebok has re-entered the football landscape as a technical sponsor for several Latin American clubs, such as Tijuana, Botafogo, Once Caldas, and América de Cali, as well as the Panama national team.