Red Bull is positioned in Brazilian football
The "Red Bull Soccer Project" continues its expansion. Having successful cases like those of Germany and Austria, the brand of energy drinks takes an important step in Brazil by closing an agreement with the Bragantino club of Serie B.
By paying close to 45 million reais, Red Bull will be responsible for the football decisions of the club. From investing for the recruitment of players, to the placement of the initials of your brand in the initial part of the name of the institution (RB Bragantino).
This is not the first experience in Brazilian football but in the past it did not have a presence in the professional league. With this partnership, Red Bull continues its expansion looking to link its brand with football.
