Federer can use the "RF" logo
Roger Federer starred in one of the most important news in the world of Sports Marketing, from Nike to Uniqlo. Changing the Japanese brand for a millionaire sum, the Swiss signed a contract that will not only host him in what remains of his professional career, but when he retired as well.
When announcing this change of brand, the first thing that came to mind to the people is the "RF" logo. Being the icon that represents Federer's relationship with Nike, the Swiss mentioned in a press conference that "it's a matter of time before they give it to me. It belongs to me".
That time would have arrived, and Nike took the first step by removing all products with the "RF" logo from their store. With this Federer could get his logo to Uniqlo and start having his own clothing, taking the sponsorship to another level.