Real Zaragoza becomes the first LaLiga team in TikTok

With the aim of reaching a more youthful audience in its own language, Real Zaragonza decided at the end of February to create and manage a profile to participate in this new channel that increasingly has more users and is one of the most downloaded apps in Spain in recent months. TikTok is an app that has more than 500 million users and is the trend of the so-called Generation Z since its success is due to the ease of use and viralization of their short videos in the "Vine" style.

The profile of Real Zaragoza in TikTok is the first and the only one, so far, between the LaLiga clubs, as well as one of the first among the European football teams. The club has already published 16 videos of training and previous matches, as well as a challenge (give 20 touches to the ball without falling to the ground) to which invites the 19-year-old Carlos Vicente to participate. This digital strategy is based on a general one that the Spanish team has to spread its image among young fans from all over the world.

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