Corinthians, the American team with the most followers in social networks

Twice a year, during the summer holidays in Europe and the beginning of the year, the company Result Sports conducts an exhaustive study of the social networks of football clubs around the world. In this opportunity, the study Global Digital Football Banchmark reviewed for the first time the status of fifteen social platforms: Facebook; Intagram; Twitter; YouTube, SinaWeibo; Snapchat; YouKu; WeChat; Tencent and RenRen, among others. Internationally, Real Madrid is the club with the most followers with a total of 242,984,560. Corinthians ranks number 15 and is the club with the most followers in our continent with a total of 21,901,620.

"It is always our goal to allow a fair benchmarking process. Last summer we included Chinese clubs in our studio, since SinaWeibo, YouKu, WeChat, Tencent and RenRen had been widely adopted and we wanted to have a complete global benchmark. This time we increased the number of social platforms to fifteen, especially to include vKontakte for Eastern European teams, LinkedIn for the B2B platform and platforms of specific interest, such as SoundCloud, Flickr, Dailymotion, Pinterest, Foursquare, Periscope and Google+. "

Teams in Latin America have their communities on Facebook, Instagram and Twitter, while YouTube and special interest platforms do not reach the broader audience. In addition to specific language platforms such as SinaWeibo and vKontakte they are not presented in any of the clubs in America, with the exception of New York City FC, due to their affiliation with the City Football Group. As far as our country is concerned, Boca Juniors continues to lead the ranking with a total of 16,260,134 (ranked 22 international).