Puma and La Liga launched "The World's Heaviest Jersey" campaign
With creative studio YYplusplus, they honor children abandoning football due to external pressure or high expectations.
In Spain, 33% of 110,000 boys registering yearly at football clubs quit for these reasons. The jersey represents the weight they carry each match.
Composed of 33,000 tungsten spheres (one of world's heaviest metals), creating a 20.9kg garment. Features all-black design with Puma, La Liga VS (social campaign division), and technical specification logos.
