Paramount+, Inter's new main sponsor
Inter is one week and one day away from playing a UEFA Champions League final again. After 13 years, the Italian team will go to Istanbul with the dream of raising their big ears and remembering the feat achieved by the team that had among its ranks the Argentines Javer Zanetti (current Vice President), Diego Militto, Esteban Cambiasso and Walter Samuel.
But in the run-up to the UEFA Champions League final, Inter is already showing new faces. The Italian team reported that Paramount+ is its new main sponsor and will make its debut on Saturday against Torino, in the last game of Serie A. Obviously it will also be in the center of the chest of the Nerazzurri house in the great definition in Istanbul but after this will give up this place and in the next season it will go to the back of the shirt.
Paramount+, which arrived in Italy less than a year ago, signs for the first time with a group of the magnitude of Inter, betting on greater visibility. Meanwhile, the Italian team is betting on an entertainment company, marking that the platforms in this category are a space where the clubs must become strong and expand their brand.