Oppo lands on eSports

A few days ago, we announced the arrival of the prestigious Louis Vuitton brand. As in the World Cup, he will develop and design the chest in which the League of Legends World Trophy will be presented. On this occasion, Oppo becomes the official Smartphone of the expected eSports competition. The Chinese giant lands in electronic games until 2024 thanks to an agreement with the organizing company Riot Games. With an audience estimated at 200 million, Oppo will activate its sponsorship with Oppo Cam where it will offer viewers access to unpublished images, backstage and follow-up to the tournament teams.

“ESsports is a fast growing sport worldwide. And League of Legends has become a lifestyle for many young people in recent years ... As a consumer-centric brand, Oppo always looks for the right way to communicate with young people, our target audience. This is a great move for Riot and Oppo. The partnership will allow us to continue strengthening our bond with young people as we join them to celebrate the victory of each game, ”said Brian Shen, President of Global Marketing at Oppo.

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Source: Lajugadafinanciera.com