Nike renewed with PSG until 2032
Nike is one of the brands that can beat your chest and get the "plate" that was the first company to bet the project "PSG". Arriving at the French club, at that time without the results that it has today, at the beginning of the 1989 season. The loyalty that the American company achieved with the Parisians, today allows to quickly associate the name of the club with it.
With a remarkable growth, since the arrival of Arab investment, PSG is a "brand" recognized worldwide and highly valued by companies. But the illusion or the desire to see another technical sponsor in the chest of the shirt will not be possible, given that Nike and the Parisians renewed their sponsorship.
Extending the commercial relationship until 2032, where it will be more than four decades from the beginning, the new agreement brings with it a large sum of money. After being one of the five clubs in the world that sells the most T-shirts, Nike decided to extend the agreement by spending 80 million euros per year, more variables of sporting achievements which can generate a better amount.
The presentation of the continuity of the sponsorship also came from the launch of the new shirt. With the blue characteristic of the PSG, Nike chose to place two white stripes and one red in the center of the chest horizontally. Hand in hand with the main male and female players, the American brand renewed the image of the club and wished that this season could achieve the European tournament that both the institution and its investors want.
