Messi becomes the official image of the sponsorship in YPF and AFA

The start of the South American Qualifiers for the Qatar 2022 World Cup was not only expected by the footballers and the fans, but by the sponsors as well. Being the main stage to position its brands with activations or presentations, YPF stood out from the rest by making Lionel Messi known as the “Official Image of the YPF-AFA sponsorship”.

With a commercial that bears the name of “En Este Suelo Hay Fútbol”, Messi stars in it, reviewing moments of his career. From the origins in the pastures of Rosario to the most impressive goals with the blue and white, YPF made a very important audiovisual plaque to highlight this sponsorship.

Through this collaboration agreement, YPF will activate it through raffles for products signed by Messi among its ServiClub partners. And if the sanitary conditions allow it, meetings of the Argentine star with boys and girls, within the framework of social solidarity actions, as highlighted in the press release.