Mastercard presents the campaign "No contact but united"
Amid the pandemic caused by the COVID-19 virus, Mastercard decided to send an encouraging message to its consumers in the region. Respecting the quarantines imposed in the countries, the brand decided to create a slogan that was replicated by the main soccer referents: "No contact but united".
Javier Mascherano, Javier Zanetti, Oscar Córdoba, Carlos Zambrano, Diego Reyes, Héctor Herrera, Vanessa Córdoba; and the influencers Mister chip and Juez Central were chosen by the brand to carry this message from their social networks.
Lindo mesaje de aliento de@MastercardLAC. Juntos, estamos logrando algo que no tiene precio. #SinContactoPeroUnidos https://t.co/qJ3XIQEfGo #sponsored pic.twitter.com/kY5zA2kzA4
— Javier Zanetti (@javierzanetti) April 16, 2020