Major League Soccer Announces Partnership with Beats

Major League Soccer (MLS) and Beats by Dr. Dre (Beats) announced a global agreement that designates Beats as the official consumer audio products partner of MLS. As a part of the agreement, eight teams from the american league will recieve customized Beats headphones, these are Atlanta United, Columbus Crew, Inter Miami, Los Angeles FC, Nashville SC, New York City, St. Louis City and Toronto FC. 
Besides, players from the rest of the MLS teams are part of Beats' marketing campaigns, that will be amplified on both Beats and MLS’ platforms. 

The partnership will highlight the unique intersection between music and sports, because many players choose this audio brand when they arrive in the bus to the stadiums, a moment that TV cameras and social media catch a lot.