Lexus becomes sponsor of the new Davis Cup

In the heart of Madrid, the draw for the finals of the new Davis Cup was held but the news for the world of sports marketing revolved through the presence of new sponsors of the competition. Since the arrival of the Kosmos Group, the main tennis competition at the country level has increased its projection based on large agreements. In just one year, the company led by Gerard Pique achieved three major agreements (Louis Vuitton, LaLiga and Rolex) and yesterday, announced the fourth new sponsorship: Lexus. The car belonging to the Toyota Group becomes the official transport of the tournament, where it will have the challenge of transferring players and technical bodies from the 18 competing countries of the finals.

"It is a brand of recognized prestige around the world. His commitment to the Davis Cup will contribute to the promotion of competition at the international level, especially in the markets where Lexus is most present, "said Javier Alonso, CEO of Kosmos Tennis.

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