Levi's returns to football alongside 2026 World Cup national teams
The apparel brand has introduced customized lines for the United States, Mexico, England, and France.
The collection includes denim jackets and shorts, bandanas, and t-shirts personalized with federation crests, colors, and national symbols. All items are designed for fans rather than the official delegations.
The U.S. national team has featured several "denim" fabric products throughout its history, such as the iconic 1994 World Cup Adidas jersey that was recently re-released.
Levi's last collaboration in the football world was a collection for Liverpool FC launched in 2018. To find a partnership with a national team, one has to look back to Mexico's apparel for the 1978 World Cup.
