"Let the substitutes enter!", the new Mastercard campaign with Héctor Herrera
Living "priceless moments" is one of Mastercard's main slogans. Accordingly, and in order to activate its sponsorship with the CONMEBOL Copa América, it created the campaign "Let the substitutes enter!" With the presence of the Mexican soccer player Héctor Herrera and the actor Cristo Fernández, the brand proposed that they replace the owners of the "Playa Hermosa" location.
With a fun sequence, where Herrera and Fernández are seen demonstrating their skills in the kitchen, the owners of the "Playa Hermosa" establishment were able to leave their obligations and attend the match between Mexico and Ecuador at the stadium.
By activating its sponsorship with the CONMEBOL Copa América but above all by continuing to support small businesses, Mastercard once again demonstrates the importance of having references from the world of sports and entertainment to generate "priceless moments."
