Julián Álvarez becomes Xiaomi's brand ambassador
"La Araña" (The Spider) has been named the first face of the Chinese tech giant in Argentina.
Under the slogan "Feel like a Titan," the Argentine national team striker is fronting the launch of the new Redmi Note 15 series. The partnership kicked off with a product photoshoot featured across social media platforms to mark a new stage for the brand in the local market.
Xiaomi joins an impressive roster of global brands that have leveraged Julián Álvarez's image, including Adidas, Gatorade, Rexona, the mobile game Dream League Soccer, and the trading app Bitget.
