Gillette joins the UEFA Champions League

The UEFA Champions League has already kicked off. Obviously with duels of less interference as the parties prior to the group zone, the European contest continues to grow and become the tournament par excellence in the old continent and in the world as well.

This globalization allows the UEFA Champions League to sign sponsorships in different markets or global markets. Such is the case of Gillette, who has joined the contest as a global sponsor, in an action that celebrates 50 years of the brand's first sponsorship in football.

The sponsorship would last until 2024, we speak in potential because it has not been released. Another point that was not spread is the economic one, but if we compare it with other brands that occupy the same category, Gillette will pay between 30 and 50 million euros. By acquiring various rights, including image, the brand will be the “official shaver” and may activate its sponsorship in all markets that have a presence.

"We are delighted to be part of the action and we hope to discover all the ways in which we can celebrate what it means for men who want to be the best on and off the field. Creating world-class products and gaining experiences alongside the prestige of UEFA Champions League ”, mentions in the press release Gary Coombe, CEO (CEO) of Gillette.