Chelsea and Cadbury launch a campaign for sign language inclusion
Called “Sign with Fingers,” this initiative aims to bring football closer to deaf fans at every Premier League and Women’s Super League match.
Thanks to this partnership, the London club becomes a pioneer in sign language inclusion in the Premier League. Throughout the 2025/26 season, interpreters will be featured on stadium screens during both men’s and women’s matches.
The campaign stems from a 2023 study by the National Deaf Children’s Society, which, together with Cadbury, revealed that 60% of the UK population struggles to communicate with a deaf person.
Cadbury has been Chelsea’s official chocolate sponsor since 2020.
