Burger King launched creative campaign featuring Ronald Araújo
The Uruguayan defender became the brand's new ambassador, with clever name-related jabs at competitors
The campaign features the tagline "Ronald arrives at Burger King" and a clown-themed video styled after "The Joker" movie - a clear nod to Ronald McDonald
This marketing strategy (indirect allusion) references competitors without naming them - a tactic Burger King frequently uses against McDonald's
As part of the deal, the FC Barcelona player appears in burger promotions and other brand advertisements
Notably, Burger King became Uruguay's national team sponsor in March 2025
