Audi will be the official car for four more years of Real Madrid

The Audi car brand will remain the official global sponsor of Real Madrid for four more seasons. The company signed a new link with merengue, but has not yet renewed a contract with Barcelona, ​​who are reordering their sponsors.

Audi is the only company that sponsors both clubs. Every year, players from both Barcelona and Real Madrid receive a car model developed by the German automaker. On the side of the meringues, Audi decided to continue its relationship for four more years and extend the relationship that was born in 2003. The brand will be present in the first football and basketball games. In the ranking of sponsorships, Audi is located in the second step below Emirates and Adidas.

Barcelona is still in the process of starting talks with Audi executives with the ultimate goal of renewing the contract that expires in June of this year. The automaker has thirteen seasons as a global sponsor of the Catalan group. Since then, Audi is the only company that sponsored the two most important teams in Spain and achieves its best activations in the classics played at the Santiago Bernabéu or at the Camp Nou.

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Source: Palco 23