Adidas renews with Juventus until 2027

The German brand does not want to miss one of its main teams in the world of football. With a brand value that has increased since the arrival of Cristiano Ronaldo (curiously Nike footballer),

Adidas signed the renewal with Juventus until 2027. The continuity of the brand in the Italian set came after the signing of a millionaire contract. Adidas will have to disburse 408 million euros in the next eight years, close to 51 million euros per year, which could be increased by the sports achievement clauses.

These figures catapult Juventus among the teams that earn the most money for their technical sponsor. The bianconeros will take fifth place behind Chelsea (Nike - € 60 million per year), Arsenal (Adidas from 2019/20 - € 60 million), Manchester Unirted (Adidas - € 74 million) and Barcelona (Nike - € 140 million) .