Visa and the NFL extend their partnership until 2025
Since 1995, Visa and the NFL have been working closely together to enhance day-to-day purchasing facilities. In the last hours, they have renewed their agreement until the 2025 season. The multi-year partnership agreement includes new benefits for Visa cardholders attending NFL events, and proposes to collaborate with the first Super Bowl without cash in the future. The announcement of this association is announced days before the company brings the experiences of contactless and cashless payment to fans of Super Bowl LIII in the city of Atlanta.
"We see a cash-free future for NFL fans in which events, including future Super Bowls, will be digitized, creating a safer and more integrated payment environment for fans and licensees alike," said Lynne Biggar, executive vice president. and Visa's global marketing and communications leader. During the Super Bowl LIII Visa will increase its presence in multiple NFL stores before and during the game, both in the stadium and in the NFL kiosks and in the two NFL Shops of the Super Bowl Experience at the Georgia World Congress Center.
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