Hankook arrives at Boca Juniors

Boca Juniors resumed the Superliga with a clear objective, to obtain the tricampeonato. Looking for the first time to be the champion in three consecutive tournaments, the xeneizes started the final stretch of the contest with a new coach, who is imposing his mark and has already six games without losing.

But around Sports Marketing, Boca Juniors is still news and in the last match against Lanús, Hankook was introduced as the club's new sponsor. The Korean brand is linked to the xeneize for what remains of the Superliga, having presence in the advertising banners as well as performing various activations.

"A year ago we decided to show the brand on the street. We were sure that digital presence and networks are a fundamental tool, but if you accompany it with actions that generate important aspirational values, the product would grow in its visibility. That is why we were activating the brand not only in the exclusive tire centers of Hankook, we also positioned ourselves during the World Cup in neuralgic public spaces such as the obelisk and the Plaza de Retiro. But now we have really taken a big leap. Having arrived at Boca Juniors and being able to experience Boca Juniors in every game will mean a hinge for the brand in its position in the southern cone. "Mentioned Gonzalo Zigarán Costa, marketing manager of Fortalein S.A.

The arrival of Hankook to Boca Juniors was made through Iluminati Marketing Deportivo and in the vip xeneize with Agustina Casanova (TELEFE), Leandro "Tato" Aguilera (TyC Sports) and Marcelo Benedetto (Fox Sports); The brand began its sponsorship inviting those present to live the passion xeneize in a very special way.