Under Armor launches a unique campaign with Toluca Football Club

Under Armor and Niña presented the new Toluca home jersey. Since 1929, the Mexican club had a white shirt and then it was dyed red, which changed color over time. Now, together with the North American agency, they launched a campaign so that the fans and employees of the club gave their blood, which was mixed to form a "Unique Red", which will dye the recent jacket.

“For every football fan there is nothing more important than the colors of his team. It is what represents it, what distinguishes it, what gives it a sense of belonging. With Rojo Toluca we show a brand that understands that passion through an action that touches the hearts of the fan.” Said Gonzalo Vecino and Pablo Álvarez Travieso, co-founders of the agency.

For her part, Dalia Sánchez, head of marketing for the sports brand in Mexico, explained: “Red is everything for fans of the Red Devils; That is why we have decided to create Rojo Toluca, a red that represents all that passion that Deportivo Toluca FC, one of the most emblematic clubs in the League in Mexico, awakens in all its people.”