The case of the "intruder sponsor" in Chilean football

Unión Española presented its new jersey for 2026, featuring the logo of the betting house "1xBET" despite it not being a sponsor of the team.

The garment, designed by the Ecuadorian brand Marathon in its first year with the club, shows the Santa Laura Stadium in a pointillist style. However, on the advertising boards of the photo used, the logo of the brand unaffiliated with the team can be seen.

Several social media users pointed out that the design is based on one of the first results when searching for the stadium on Google Images. It is not even from a Unión Española match, as they discovered through other sponsors in the photo that it is from a day when Universidad Católica rented the pitch to play as the home team.

Following the criticism, the club put down the post and pictures from the online store, and only wore the away kit on game.