The AUF announced a partnership with the Uruguay Meat Institute
The aim is to promote the sale of Uruguayan meat in the Asian market using the national team players.
INAC, under the brand Uruguay Meats, launched its first campaign for China, South Korea, Japan, Malaysia, and the United Arab Emirates, featuring Federico Valverde, Ronald Araújo, Darwin Núñez, Rodrigo Bentancur, and Manuel Ugarte.
The agreement between the institute and the Uruguayan Football Association will run until the end of 2026.
