Second activation of AMSTEl with CONMEBOL Copa Libertadores
The COVID-19 pandemic has forced brands to change their sponsorship strategies. Betting on campaigns that are carried out from homes, the internet is a great ally to connect sports stars with fans, through the presence of companies.
One of the activations is the one developed by AMSTEL “Resenha Em Casa”. Hand in hand with a moderator, the brand activated its sponsorship with CONMEBOL Copa Libertadores, through a “live” with Legends CONMEBOL Copa Libertadores. With the collaboration of Marca en Zona, Diego Lugano and Danilo participated in the talk, being Legends together with influencer Carter (@essediafoilouco) and Alex Xavier.
