A new year, two new CONMEBOL competition finals, and several activations with the CONMEBOL Legends. The Program created in 2019 and carried out between FCdiez Media and Marca en Zona, had a new closure in Punta del Este and Rio de Janeiro. During the CONMEBOL Sudamericana final, Oscar Ruggeri and Sebastián Abreu were present to activate sponsorships with DHL; Coca Cola and MG during the pre-match and Hospitality.
A week later, Rio de Janeiro was dyed Blue and Gold and Tricolor for a unique CONMEBOL Libertadores Final. With great activity from sponsors at Fan Fest and Libertadores Club, CONMEBOL Legends Thiago Neves, Rafael Sobis and Rolando Schiavi were present at each of the stands.
EA Sports had the privilege of playing in the final with an FC24 match alongside the CONMEBOL Legends of Boca Juniors and Fluminense alongside the champions of the last edition of the eLibertadores. For the first time, Coca Cola had the exclusivity of displaying the Cup at its stand and having a visit from those who raised it.
Photo: Courtesy
