PSG-Arsenal: a new Nike versus Adidas final

PSG-Arsenal: a new Nike versus Adidas final

A look back at the technical sponsors featured in recent UEFA Champions League finals.

Over the last 25 editions, a Nike-Adidas final has been the most frequent matchup, occurring 7 times: 2026 (PSG-Arsenal), 2022 (Real Madrid-Liverpool), 2020 (Bayern-PSG), 2016, 2014 (Real Madrid-Atlético), 2010 (Inter-Bayern), and 2008 (Manchester United-Chelsea).

The second most common final has been between two Nike teams, occurring five times: 2025 (PSG-Inter), 2015 (FC Barcelona-Juventus), 2011, 2009 (FC Barcelona-Manchester United), and 2006 (FC Barcelona-Arsenal).

The "Swoosh" has established itself as the technical sponsor for 22 of the last 50 finalists. Adidas follows closely behind with 21.

The brands that broke this hegemony include Puma (5 finalists), Lotto (Juventus in 2003), Reebok (Liverpool in 2005), and New Balance (Liverpool in 2018 and 2019).