PRIME Drink lands in Italy with Juventus
The innovative hydrating drink created by YouTubers Logan Paul and KSI will be the official sports drink of the Italian team.
This is not PRIME’s first partnership with a football team, as it is already present with SL Benfica, FC Barcelona, Arsenal FC, Bayern Munich, and Manchester City. However, it is the brand’s first time in Italy.
For this agreement, PRIME designed a special bottle featuring the team’s colors and crest.
Since its creation, it has become a direct competitor to Powerade, Gatorade, and Messi’s drink, “Más+ by Messi.”
