Paris Saint-Germain presents the second edition of its 10k race

"We Run Paris" aims to connect fans as a community while creating various opportunities for brand engagement.

The event will take place on June 28, starting and finishing at the Parc des Princes, where the medals will be awarded. Along the route through western Paris, participants will encounter different experiences organized by the club's sponsors.

Nike, the club's technical sponsor, will play a key role in promoting the event through on-site activations and digital challenges for participants.

The inaugural edition of "We Run Paris" was held in 2023 and saw over 10,000 participants. The organization of road races by football clubs has established precedents in Argentina, with clubs like Racing Club, River Plate, and Estudiantes de La Plata hosting similar events.