Oseas and Ze Roberto, present at the Rexona activations

Sports broadcasts continue to have their participation in the main television multimedia in the world, but social networks have become many opportunities as a different space that can accompany these events. On this occasion and with the Final of the CONMEBOL Libertadores ahead, the Desimpedidos (youtubers No. 1 in Brazil) installed a summer house with Rexona to experience the football event in a different way.

As an official CONMEBOL sponsor, Rexona activated its sponsorship with the presence of two renowned CONMEBOL Legends. On the one hand, Oseas Reis Dos Santos (hero in the conquest of Palmeiras in 1999) was present at the house commenting on the match and having fun with the young Brazilian influencers. Ze Roberto, with participation in both Palmeiras and Santos, joined digitally at halftime to analyze and beat the definition of the continental contest.

Said activation was held under the umbrella of the CONMEBOL Legends Program, which has Marca en Zona as one of the leading agencies.

Photo: Courtesy