Nike presents the "Before anything" campaign

Women's soccer continues its growth. With more and more girls that opt ​​for sports, the paradigm shift that is experienced is also accompanied by brand support. With apparel and special campaigns, sports companies are playing a very important role.

One of the brands with the most impact is Nike. The American company is beating the World Cup in France with special actions as exclusive clothing for their national teams. But also making known his new campaign "Before anything," which is inspired by the latest historical events that took place in the country related to football.

Since the change of a regulation for a girl to compete (Candelaria Cabrera) to the match played by the Boca Juniors women's team in the same Bombonera, the brand created an emotional campaign with the participation of Estefanía Banini; Ruth Bravo and Belén Potassa as protagonists.

"It has been exciting to see the progress made in recent years in the field of women's football, but we know that there is still much to be done. We hope that young people from all over the country feel inspired by the "Before Nothing" campaign, and that in the near future we will have many less "Candes" that have to overcome barriers to access the sport, and many more such as Estefanía, Ruth and Belén that serve as a role model. " - Nic Esparza, Executive Director of Marketing for Nike SOCO.