LeBron James stars in Rimowa's new spot

Brands Jun 28, 2019 1519

The star of the NBA, LeBron James, is one of the athletes that more money moves companies to get their image along with their products. That's why the suitcase brand Rimowa hired the Los Angeles Lakers player as ambassador. In September 2018, this company signed the same agreement with Roger Federer.

Rimowa is a German company, based in Cologne and dedicated to manufacture high quality travel luggage. The arrival of LeBron as an image of the brand was accompanied by the production of an advertising spot titled "Never Still". Federer also starred in the same campaign last September. For the launch of these campaigns, Rimowa looked for two athletes to represent the brand, since both athletes have many hours of flight to fulfill personal projects or to play a tournament.

In the LeBron spot, the player carries the original Cabina Plus suitcase, which has an estimated market price of 880 euros.