Hellmann's launches exclusive NBA promotion in Brazil
The condiment brand has activated its sponsorship with the American basketball league through a new points-and-rewards system.
Customers who purchase Hellmann's NBA-themed products can accumulate points to redeem prizes, including Funko Pop figures and a basketball-shaped serving board.
The campaign features sauces with custom packaging representing the Chicago Bulls, New York Knicks, Miami Heat, Orlando Magic, Boston Celtics, Los Angeles Lakers, and Golden State Warriors.
Hellmann's has served as a regional NBA sponsor in Brazil since 2024. In 2025, the brand expanded its partnership to other Latin American markets, including Mexico and Argentina.
