Formula 1 and Twitter expand their sponsorship

Formula 1 is the most recognized and prestigious international racing championship in the world. With a total of 20 drivers divided into 10 teams, they travel the planet putting themselves to the test in order to win a Grand Prix in different cities. Despite having millions of fans all over the planet, F1 continues to bet on new technologies and for this reason it signed a collaboration agreement with Twitter in 2021.

This sponsorship, which meant an increase in the presence of the “F1 brand” on the social network, was renewed. Formula 1 Digital Media Rights Manager Ashwin Desai spoke about this: “We are excited to extend our partnership with Twitter and provide our vibrant F1 community on Twitter with more content than ever before. It is the place where many of our fans will come to discover and learn about all things racing, and our enhanced production will further fuel the conversation as we celebrate an exciting new era for Formula 1.”