FC Barcelona announced a home appliance company as its new Main Partner
It is Midea, whose logo will appear on the left sleeve of the first team’s official jersey and on the training kit.
With this agreement, the company strengthens its presence in the sports industry, where it already has visibility in tournaments such as the AFC Asian Cup 2027, the 2025 Africa Cup of Nations, and the 2025 CONCACAF Gold Cup, as well as in club competitions like the CONMEBOL Copa Sudamericana and the AFC Champions League Elite.
This is not the first time the Spanish club has partnered with a home appliance brand. Between 2014 and 2021, Beko was a Main Partner and appeared on the sleeve of the jersey and the training gear.
