Bridgestone will deliver a gold ring in the final of the CONEMBOL Copa Libertadores

The unique final of the CONMEBOL Copa Libertadores, has given brands the possibility of making activations never seen before. From special spaces in the “fan fest” to technology for the blind, the sponsors of the contest look for different strategies to gain visibility among their peers.

But in the last hours, Bridgestone begins to keep this game aside that the brands play. The tire company will give the best player in the final an 18-carat gold ring. In the NBA style, the company surprised its own and others with this action, which will have the final decision of the fans because they will designate the winner.

Until the epilogue of the duel that will star River Plate and Flamengo, fans can enter https://bridgestonesports.bridgestone.com.ar/ and opt for Gabriel Jesus or Bruno Henrique on the side of Flamengo or Ignacio Fernández or Nicolás de La Cruz by River Plate. After closing, Bridgestone will deliver this ring, which weighs 30 grams and is made with 44 white diamonds and 68 black diamonds; drawing the figure of the longed for Cup.