Beer brand AB InBev expands its sponsorship with FIFA
The two most important tournaments at the FIFA senior team level renewed their sponsorships with AB InBev beer. The main company in the manufacture of this drink will continue with its sponsorship that dates back more than 40 years.
Looking ahead to two tournaments that will mark a before and after in football because the 2023 FIFA Women's World Cup to be held in Australia and New Zealand will have 32 participants for the first time, and meanwhile the 2026 FIFA World Cup which will be in Mexico, the United States and Canada will bring together 48 teams, AB InBev continues to be linked to soccer through the Federation that regulates the sport.
“We are proud to renew this alliance. The investment from AB InBev, one of our longest-standing sponsors, will benefit both women's and men's football and the development of our sport around the world, as well as bring creativity and excitement to the fan experience during our most iconic tournaments.” , mentioned Romy Gai (Fifa Commercial Division Director)