"At AMDA we started working on something at the Latin American level"
Sports marketing has been no stranger to the pandemic. Without the main source of generation, the parties, clubs and confederations had to adapt to this new reality in order to succeed and maintain their structures.
In Marca en Zona Radio we seek to delve more into the subject and therefore we spoke with Matías Cecileo, president of AMDA (Association of Sports Marketing of Argentina), who gave us a greater vision of how the industry is doing.
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