Nissan becomes the first automaker to sponsor eSports

Day by day, eSports develop their growth by popularity and professionalism of its participants. The world of sports began to open the doors to tournaments and after different experiences, those brands immersed in the market, began to approach a new niche. In recent days, Nissan became the first automaker to sponsor two eSports teams: FaZe Clan and OpTic Gaming. The Japanese multinational is an official sponsor of the UEFA Champions League and Formula E but also had its performance in the Rio de Janeiro 2016 Olympic Games. In this opportunity, it takes the first step in its field in search of a new younger audience and interactive.

"For any company that wants to talk to Generation Z and the target audience formed by the generation of millennials, streaming systems and e-Sports are a great opportunity, we believe that this partnership represents a new strategy to introduce ourselves and connect with Millions of fans through their favorite players Both the FaZe Clan and OpTic Gaming are bringing an exclusive target audience to the Nissan family.We could not have chosen better partners to help us connect authentically with the cultural phenomenon represented by the e- Sports around the world, "said Robert Cross, director of media and activation of Nissan in North America.

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Source: MaquinaDoEsporte